Each of these 39 locals operates independently with their own databases of members and activists. Only a small amount of data was consistent between the local offices.
During a critical period, such as before an election, the member information was difficult to consolidate for an effective member communication campaign because of the inherent differences in the way each local stored its data. In short, there was no efficient way to access important information on SEIU members from various locals due to basic database inconsistencies.
This system included several advanced processes for data cleaning and enhancement from phone matching to voter status enhancement. To enable SEIU to access all local union member information from a central location (400,000 members, 1 million members and family combined), Intellis provided database structure and communications environment.
The system enabled the SEIU New York State Council to send highly relevant information to any of its 350,000 rank and file members and the 1,000,000 union and family members, providing a very powerful political component to the existing work of the union. Over 10 million letters have been generated since OneVoice went
The system also provides an endless number of complex sorting and data compiling functions that will allow the SEIU New York State Council to think beyond its current boundaries.